Crisis is unpredictable - preparation isn’t.

From floods to fires to sudden blackouts - get survival essentials and tools that help you respond and recover.

The right essentials reduce avoidable risks, support faster decision-making, and help individuals and families stay safer during and after emergencies.

First 72-Hour Survival Bag

Earthquake & Building Collapse

Quick evacuation tools, first aid, and search & rescue gear.

High-Rise Escape Shop

Flood & Hurricane Preparedness

Waterproof protection, food storage, power, and evacuation gear

Flood Rescue Raft Shop

Wildfire & Smoke Protection

Evacuation kits, respiratory protection, and fire-resistant gear

Fire Blanket Shop

Tornado & High-Wind Readiness

Shelter, weather & long-range radio, and post-storm survival tools.

Emergency Radio Shop

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Prepared is Powerful

"Prepared is Powerful means peace of mind. It means being able to protect what matters most—yourself, your loved ones, your future. Preparedness is not paranoia—it’s self-care and everyday strength. Let’s face life—storms, setbacks, surprises—with quiet confidence."

Our Values

Best Picks

From trusted best-sellers to budget essentials, discover emergency kits and tools designed for real-life crises. Reliable, affordable, and ready when it counts.

Best-selling Emergency Kits

Survival Stories

Father and Son Survive Night in Wilderness Thanks to 'Miracle' Backpack

Julian Hernandez and his 12-year-old son found themselves lost in Utah's Snow Canyon State Park. Facing frigid temperatures, they discovered a backpack left by a previously lost teenager, containing snacks, a first aid kit, a tent, and blankets. These supplies were instrumental in their overnight survival until rescue.

More Survival Stories - Be Inspired

Shop by Collections

Explore our collection of survival gear, emergency kits, and tools designed to keep you prepared for any situation. Stay safe and ready, wherever you are.

All Collections

  • Mountain Accidents & Landslides

    Live near cliffs, slopes, or planning a mountain trip? Be ready for rockfalls, landslides, or altitude-related injuries with essential rescue and survival gear.
    Shop Now Real Rescue Story

  • Winter, Storm & Extreme Cold Survival

    Living in extreme cold condition or planning to visit highlands? Extreme cold can cause power outages, frostbite, and heating failures.
    Shop Now Our Collections

  • Kids’ Survival Corner for Young Explorers

    Gear up your little adventurers with child-friendly survival tools made for safety, learning, and fun. Curated with kids in mind — because preparedness should start young.
    Shop Now Our Collections

Comfort Fades. Readiness Lasts.

DO YOU KNOW? - Every year, millions of us trade security for a few hours of feel-good spending: another outfit, another gadget, another “treat.” But when disaster strikes, none of it will keep the lights on, the water clean, or your family safe. (53 new clothing items bought per year on average, to "feel better" and 21% never worn. 92 million tons of clothing waste created annually.)

Long-Term Security

Short-Term Comfort

Prepared Voices, Powerful Proof

These stories reflect more than satisfaction—they reveal the power of being ready. Our community shares how Grit Force Kits made the difference when it mattered most.

  • 5
    Perfect for emergencies & first aid - Very useful product that should be part of any survival kit. Lightweight and compact, making it easy to carry. The material quality seems durable. Perfect for emergencies and first aid situations.
    🇦🇺 Liam T.
    Australia
  • 5
    Good buy for one living in earthquake country - This emergency kit contains all the essentials and is well-made. It's lightweight and perfect for quick exits. The backpack is sturdy, and the kit offers good value for the price
    🇯🇵 Takeshi
    Japan
  • 5
    Really useful and protects against elements - A great addition to my outdoor gear collection. Not only is it designed to protect me from the rain, but it also helps to maintain my body temperature in case of an emergency.
    🇨🇦 G.M.
    Canada
  • 5
    Compact and very useful with good quality! - Full of useable, quality items. Really great for a temporary solution if needed! I purchased for me and for my adult children. I am extremely satisfied with the purchase!
    🇺🇸 Shanon
    United States
  • 5
    Perfect for the new scout! - Just signed our 10 year old up for boy scouts. This pack has everything he needs for the random hike or camping weekend. Such a comprehensive kit, i may have to get another one.
    🇺🇸 Bert B
    United States
  • 5
    These are for Airbnb emergency kits. When the power outage is due to downed lines from a storm, it's SUPER helpful to have access to an weather radio. The aftermath of Hurricane Helene made us realize we need these.
    🇺🇸 Bill
    United States

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Shop Now All Collections
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